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environmentalists vs. publishing?

So the green movement is apparently trying to submarine the publishing industry.

Just saw an ad that says "Instead of buying books, go to the library."

Now, I have nothing against the library, and the librarians who watched me take out a dozen books at a time all through school will attest to that.  And I know of a lot of writers who utilize their libraries to the fullest.

But "don't buy books because they're bad for the environment?"

Oy vey.